logo and branding design for digital and print marketing black and white services image

LOGO CREATION

WHY DO YOU NEED A LOGO?

A logo is a fundamental element of a business’s visual identity, and its significance extends across various aspects of brand development and communication. Here are key reasons why your business needs a logo:

Brand Recognition

Brand Recognition

A logo serves as a visual representation of your brand. It’s often the first element customers notice and remember.

Professionalism Credibility

Professionalism & Credibility

A thoughtfully crafted logo gives the impression that your business is established, reliable, and committed to quality.

Memorability

Memorability

A unique and memorable logo helps your business stay in the minds of your audience, increasing the likelihood they will recall and choose your brand.

Differentiation

Differentiation

In a crowded market, a distinctive logo helps your business stand out. It sets you apart from competitors and communicates what makes your brand unique.

Consistency Across Platforms

Consistency Across Platforms

Whether on your website, social media, or promotional materials, a logo provides a consistent visual element that ties your brand together across different platforms.

Brand Identity

Brand Loyalty

As customers become familiar with your logo, they are more likely to choose your products or services over others because of the trust and positive associations they have developed.

logo design process step 1 sketching on paper
logo design process step 2 black and white
logo design process step 3 full color

OUR PROCESS

We craft logos that speak volumes. We believe in the power of partnership, working hand-in-hand with our clients to transform visions into iconic brand symbols. Our process is a seamless dance of ideas and expertise, where your unique story takes center stage.

1 step one of the design process

Let’s Talk About It

First let’s set up an initial meeting to discuss ideas, wants, and needs for your logo.

2 step two of the design process

Time to Get Sketching

We will get our ideas onto paper to present to you to ensure we are in alignment.

3 step three of the design process

Black & White

Once a sketch is approved we will start designing, perfecting, and stylizing logo concepts in black and white.

4 step four of the design process

Let’s Play

When a Black and White version of the logo is approved we will provide color options that are compatible with your new logo and business profession.

5 step five of the design process

Variations

After the logo is fully approved we will break it down to create different variations for you to use such as icon, text, horizontal and stacked orientations, and/or circles.

6 step six of the design process

Send it on Over

After all logo files are created you will receive a packaged file with all logo variations in full color, black, white, and in multiple file types (EPS, PNG, JPG, SVG, PDF).

Let’s Talk!

Perhaps your brand’s visual identity needs a makeover, or maybe you’re starting fresh. Let’s connect and explore your business needs to see how DoubleKnot Design can assist in creating the perfect logo for your brand.

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