Hello world!

Hello World! We’re thrilled to introduce ourselves as Zach and Kate, the dynamic duo driving the creative force behind DoubleKnot Design Co. Our journey together began in college, where our paths as freelancers in our respective fields initially diverged. Kate, with her extraordinary talent as a Graphic Designer, is renowned for her ability to craft … Read more

The Psychology of Color in Graphic Design: How Color Choices Impact Emotions and Consumer Behavior


In the realm of graphic design, branding, and logo creation, the selection of colors is a subtle yet powerful art. Colors have a profound impact on human emotions, behavior, and decision-making. Understanding the psychology of color in design is not just a creative endeavor but a strategic one that can make or break a brand’s … Read more

Typography: The Art of Choosing Fonts: Explore the importance of typography in design and how font choices can convey different messages.

Typography The Art of Choosing Fonts in Graphic and Web Design

The Art of Choosing Fonts in Graphic and Web Design Typography, often referred to as the art and science of type, is a fundamental aspect of graphic design, web design, UI/UX (User Interface/User Experience) design, branding, logos, and marketing. It plays a pivotal role in conveying messages, establishing brand identities, and influencing user perceptions. In … Read more